If you're like me, you received emails from a lot of random companies you haven’t heard from in ages - all informing you of changes to their privacy policies. Hopefully, this post will clarify things.
Friday, 25 May 2018 was the deadline for the European Union’s General Data Protection Regulation (GDPR). The GDPR is intended to give internet users greater control of their data, and has forced companies to update their terms of service - or risk hefty, hefty fines (e.g. upwards of 4% of worldwide annual revenue). As an example, despite spending 18 months preparing, on 25 May 2018 Facebook was served with a $4.5B lawsuit due to GDPR violations.
Email addresses and other data (e.g. public social media accounts, Google Analytics) is used to better understand our subscribers and provide marketing insight. To comply, companies must tell you exactly what data they want, they must give you an option to walk away at any time, and they must update you (within 72 hours) if it loses your private info - hence all the privacy emails.
We appreciate the importance of data protection and endeavor to do everything we can to protect privacy and preserve the trust of those within the K2 family. As part of GDPR’s “right to be forgotten,” we set up an email address (firstname.lastname@example.org) for processing all specific requests for data changes, targeting opt-outs, and account deletions in a timely manner. Feel free to contact me at any time if you have questions.